Colorado Farms Marketing Toolkit
Our Toolkit
Farming in Colorado presents unique opportunities and challenges. At Bunch Health, we've created this in-depth guide to help small and mid-sized farms build long-term, resilient marketing strategies using the tools and services we offer. Whether you grow produce, raise animals, or sell value-added goods, this guide walks you through how to use marketing to boost visibility, revenue, and community engagement.
Marketing Tactics
Content Development Video & Photo
Creating visual content helps consumers understand not just what you grow, but who you are and why it matters. When people can see and feel your story, they’re more likely to support your farm—and share it with others. This makes visual content one of the most powerful tools in building loyalty and increasing your direct-to-consumer sales.
Social Media
Social media is more than just posting pictures—it’s your farm’s voice in the community. It allows you to connect with your audience in real time, build relationships, promote events, and tell your story. An engaged following becomes your digital word-of-mouth, helping your farm stay top of mind year-round.
Social Media
SEO and website optimization ensure that your farm doesn’t get lost in the digital shuffle. As more consumers turn to search engines to find local food, having a visible, functional, and easy-to-navigate site helps you turn interest into income. A strong digital presence can bring in new customers you’ve never met—and keep them coming back.
Email Marketing
Email keeps your most loyal supporters informed and engaged. It’s a direct line to customers who’ve already expressed interest in what you do—whether they’re CSA members, market shoppers, or fans of your jam. Regular updates remind them of what’s available, why it matters, and how they can support you.
Online Presence
An active online presence is the digital equivalent of a well-kept roadside stand. It shows that you’re current, responsive, and invested in your community. When customers see updates, reviews, and fresh content, they’re more likely to trust you—and to buy from you.
Event Marketing
Events bring people to the source. They give your customers a chance to experience your farm in a tangible way—smell the herbs, taste the tomatoes, shake your hand. These moments turn visitors into supporters and create lasting impressions that boost word-of-mouth and local awareness.
Traditional Marketing
Not everyone is online, and traditional marketing reaches the folks who aren’t. It also reinforces your brand in physical spaces: a flyer on a bulletin board, a voice on the radio, a brochure in a coffee shop. These tangible tools help keep your farm visible across generations.
Partnership Development
No farm thrives in isolation. Partnerships open doors to new markets, resources, and audiences—and allow your mission to ripple out further. Whether it’s co-hosting an event, supplying a local chef, or teaching kids where food comes from, collaboration expands your impact without adding pressure to your plate.
Interested in Marketing Help?
Steven Stedillie
(828) 284-3769
steven@initiumfarms.org